In our January 24, 2015 blog post, What Does “Mobile Friendly” Mean in Google Mobile Search Results?, we said that Google was adding a mobile-friendly label in mobile search results and looking at adding this to how they rank websites.  A few days ago Google announced that beginning April 21, 2015, they are moving forward with preferring mobile-friendly websites ranking in mobile search results.

“We will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” – Google

Their decision to expand their use of mobile-friendliness as an actual ranking component is not a huge surprise. But it is a clear signal of their commitment to help users discover the most relevant, timely and mobile-friendly content.

What do these changes mean for your website?

Your website can still be found in mobile search, but the results will be pushed below “mobile-friendly” website results meaning most users may never see it.

How do I know if my website is mobile-friendly?

To know if your site is mobile-friendly use the Google Mobile-Friendly Test tool. It’s pretty simple to use. Just enter your URL and hit Analyze.

My website is not mobile-friendly. What now?

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1. Do you know how many people are coming to your site from Google, etc? How many of your visitors are using a mobile device to access your site? And, of those, are they staying on your site? If you have a high bounce rate, chances are good that your site is hard to read on a mobile device. Your website analytics is the source for this information.
2. Check out Google’s Mobile Friendly Guidelines. This is an an excellent source to help you know what to do so people can have a great experience using a mobile device to access your website.
3. Have a conversation with your website designer about converting it by the April 21 deadline. Among options for compliance, good web design agencies will recommend using Responsive Web Design, a design technique that ensures your website looks and functions equally great on mobile devices, tablets, and desktops.